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Influences sleep-wake cycles through a natural daily rhythm called the diurnal cortisol pattern
Before borrowing creative elements from iconic campaigns, marketing leaders should ask: Does our product category support the same psychological drivers that made the original campaign successful
Hyldstrup, L., Andersen, T., McNair, P., Breum, L
Author contributions SM: Conceptualization, Data curation, Investigation, Methodology, Validation, Writing original draft
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